Hey there folks! Happy Monday. Hope your’s has been as adventurous and fun filled as mine!
I wasn’t sure I was going to even get to this post today. Having my sweet little turtledoves at home is really cramping my work style. I love all of my moments with them and I’m trying to stay connected and not get distracted by work, but that leaves me with very little time – especially any type of structured time. Instead, it’s essential to prioritize and set goals, to make planned and strategic decisions.
In an effort to better serve you folks, you Maker Monday folks, I would like to give you an idea of where I’m at and what I’m focusing on as well as give you the chance to give your feedback!
It’s been difficult to find my footing. Etsy is overwhelmed with sellers making it difficult, to say the least, to have your items found, costs add up to continually relist and promote posts, etc. Social media has gotten me connected with other fiber and textile artists and built a nice little community of people who do similar things as well as people that appreciate my embroidery. It’s been a great way to connect, but I haven’t seen any increase in sales because of it. I also seem to be at a bit of a stand still not having much for time to dedicate to photoshoots or even advancing on my projects coupled with my stubborn refusal to pay to promote posts & pins, etc.
It’s been difficult to identify where buyers, “my crowd”, is hanging out. Identifying your audience is key, and I think I have a fairly good idea WHO they are but have struggled to find out WHERE they are. More importantly, I think I’ve been scared to really put myself out there. I have hid behind the idea that I couldn’t really go after what I wanted because it would interfer with my family or that I didn’t have the time to take on too many portraits so it wasn’t worth going big. Well, no more.
First, I am working on honing my pitch before I approach a few bigger blogs & magazines. I’m practicing on letting go of the ideas that “They probably won’t promote my work, but at least I tried.” Instead, I’m trying to replace it with “They won’t be able to say no once they see them.” The other thing I did was entered Martha Stewart’s American Made contest. I heard from a few naysayers in the industry who said that unless you have a huge audience you’ll never get picked, but decided to say “screw it” and go after it anyway!
Second, I’ve been whittling down what I’m doing to encapsulate the things I really love doing. The jewelry was fun, but not my passion. Embroidery, particularly portraits, is where my passion lies. I could offer custom quotes or wedding dates wreathed in flowers because it would be easy money, but it’s not what I want to be doing.
The other thing I enjoy doing is creating embroidery patterns. I kow there is a market for the portraits, but I’m not sure if there is for patterns. That’s where you come in- I need you’re help. All you embroiders out there, I would LOVE and be eternally grateful, if you would take a minute and complete THIS short survey. It’s only 5 quick questions. I promise highfives if we ever meet in person. It’s been difficult to allot time to creating the patterns and then completing it for potential customers to view. It’s left me wondering if it’s a worthwhile pursuit or if it’s possible to sell them like Urban Threads does with their hand embroidered patterns- without the completed work to view.
So that’s where I am at the moment. Waiting for my kids to go to bed so I can get work done (and watch Doctor Who)!